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Website Re-Design Encourages Architects to See Architectural Glass in a New Way
GGI Refreshes website to focus on the user experience and inspiration for architects, designers and glaziers.
Secaucus, NJ, June 25, 2015: GGI has launched an updated website, focusing on the user experience. With new possibilities in glass constantly emerging, the refreshed website aims to educate and inspire architects, designers and glaziers on the many ways to use architectural glass to enhance the built environment. The site features large images and detailed product information that outline all of GGI’s products and capabilities, while showcasing notable projects created with some of the country’s leading architects, designers and glaziers, who are pushing the limits of design.
“We want this site to be a resource for our customers,” says Director of Architectural Sales, Stephen Balik. “Through a combination of high-quality photography of our products and completed projects, as well as a user-friendly interface where visitors can learn all that is possible with glass, we feel that this site will be an extremely helpful resource.”
GGI has recently undergone a brand refresh to better reflect their expanded capabilities and focus on serving the architectural market, along with glaziers. The refreshed site features various new brand elements, an intuitive interface and useful resources, including a comprehensive glossary of industry terms and expanded product and project information.
“We set out to make this site not only highly functional for the user, but also a celebration of the amazing projects created by the talented architects and designers we’ve had the fortune to collaborate with,” says David Balik, CEO at GGI. “We worked with Gensler’s brand design teams in New York and Washington, DC on the site design and development, and they brought their extensive knowledge as architects, as well as graphic designers, to the project.”